8/4/2023 0 Comments Emotional color wheel businessAnd the use of color is one of the first steps to achieve that. Going above and beyond simply defining your brand position, you need to firmly convey your brand’s personality and attributes in your brand strategy. Let’s take a look at each color to give you a better idea. That means that there is scope for a whole range of associated emotions within the category’ red’. That there are different shades, tints, and tones within each color, with their place on the color wheel (more on that later). Thankfully, color theory borne from numerous color psychology studies means we can outline some general understandings. ![]() ![]() You may have color preferences and feel inclined to use your favorites in a brand, but color connotations vary depending on context and have different meanings to different demographics and individuals, and you have to keep its psychological effects in mind before committing to specific colors for your project. So, it follows that if colors affect our emotions, thenĬhoosing the right color combination for your brand is one more marketing tool you can use to attract your ideal customer. ![]() What we choose to buy – and who we buy it from – often depends on how we emotionally perceive a brand. Therefore, purchasing decisions are often emotional choices. ![]() Human behavior is often dictated by how we’re feeling at any given moment.
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